PA's Community Championship

The Community Championship is a national level sporting event held at the grassroots level. The People’s Association hopes to foster community bonds and bring out the community spirit within Singaporeans through friendly competition and shared experiences on the court.

The campaign theme – “Be Your Neighbourhood Champion”, sets off the competitive nature of casual players and professional athletes alike to take their game to the next level within the confines of friendly competition. 

Brand Expression & Identity | Video Production | Social Content Creation | Influencer Engagement | Graphics & Design 

Campaign Key Visual

Social Media Content

Influencer Engagement

Collaboration with micro and nano influencers for awareness and outreach.