May Day Campaign

A trio of videos to remind Singaporeans on Labour Day on those who work tirelessly behind the scenes to keep Singapore humming.

On Instagram, the videos were viewed over 10,000 times, which was above the baseline for


Video production

The power of storytelling:

“People don’t necessarily remember what you say, but they do remember how you made them feel.”

Tell a story that provides an emotion-based context backed by facts and power.

Watch the full video

< Emerging Stronger Together” – Singapore Budget 2021

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